Sunday, October 27, 2013
Why are Christmas Items Displayed for Sale so Early?
Let’s imagine for a moment that no sign of the coming holiday was evident until December 1. (It couldn’t happen much sooner due to Thanksgiving and preparations for Black Friday weekend.) Now the normal chaos of the season is ratcheted to a higher level as businesses and charitable organizations must scramble to get out and buy decorations and supplies for their various Christmas events, most of which occur in the first two weeks of December. Budgets are strained because of the inability to check prices early. Lines are even longer, and tempers are shorter because of the increased number of shoppers and the disappearance of desired items from shelves. Crafters are in tears because they were unable to purchase holiday-themed supplies early for the decorations and gifts they planned to make and don’t have the time necessary to make everything! Oh the humanity!
Here’s the bottom line: if you aren’t in the mood for Christmas shopping, then assume the displays aren’t meant for you. They exist for others: those who need to browse early, plan early, and purchase early. Don’t begrudge those Christmas-minded others their early shopping opportunities. Life’s too short to be a Scrooge who, as you know, changed his attitude by the end of his story and lived a much happier life because of it. As Charles Dickens wrote in A Christmas Carol, “There is nothing in the world so irresistibly contagious as laughter and good humour.”